A Good Reputation is not Built Overnight

A Good Reputation is not Built Overnight

Credit Guarantee | July 9, 2018

“All you have in business is your reputation – so it’s very important that you keep your word.” – Richard Branson

 A great way to build a good reputation is to be a man or woman of your word because ‘Word Is Bond’ when it comes to excellent business practices. It builds trust. It attracts new clients and customers. It generates goodwill. It creates a sense of loyalty, commitment and reliability, and in most cases, it is a good reputation that ultimately seals the deal.

A good reputation is the end result of sustaining good business ethics It’s easy to identify a good reputation through business conduct and the overall view of your business by your clients and consumers, as well as the rest of the business world.

And because building a good business reputation is of utmost importance to us, we pride ourselves in providing over 60 years of financial security for all of our clients.


“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

Charles P Lazarus opened his first Toys ‘R’ Us – the world’s most loved toy store – in 1948 at the young age of 25. He had a reputation of selling toys that would be adored by children from different walks of life and in many a case, found it difficult to keep up with the demand of some of his merchandise, as it would fly off the shelves as soon as it was displayed.

Charles’ reputation kept Toys ‘R’ Us top of mind when it came to kids entertainment for over 70 years, but insight and not being able to keep up with the ever changing times, led to the downfall of a company that had the potential to exist forever.

Reputation does not make your company future proof, but future proofing your company can certainly help to build your company’s reputation. This is because no matter how reputable your business is, that day is bound to come when a great business reputation and a great business model will come to an end. That is unless of course, you think like us, plan ahead and plan for the worst.

And because days like this happen, even on a small scale for some businesses, it is extremely important for your business to be insured. When you take out Trade Credit Insurance from Credit Guarantee, you protect your business’ financial stability, as you transfer the accounts receivable risk against non-payment of your debtors, from your business to us.

With over 60 years of undeniable market intelligence and specialised financial services, Credit Guarantee has grown to become Southern Africa’s most reputable Authorised Financial Services Provider. We offer our clients specialised services like surety & bonds via our Specialised Business Unit as well as a Business Salvage and Recovery Unit, dedicated to dealing with intricate restructuring needed to ensure that our clients’ interests are always met.

It’s our reputation of ensuring that our clients’ financial security is always intact, that has driven us to constantly strive to strengthen our business ethics and practices, so we can continually offer our clients with services that will guarantee them a stable financial future.

To partner with us and safeguard yourself against the non-payment of your debtors – contact us at any one of our offices nationwide.

Can you trust your Trade Credit Insurer with your reputation?

Credit Guarantee. Reputation is Everything.

Credit Guarantee is an authorised Financial Service Provider. Licence No. 17691




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